Case Study • Engage30 Video & Admissions Engine

100+ Qualified Student Inquiries in 30 Days for MechEase CAD/CAM Institute

How gaverify built a modular 10-video course explainer engine, sub-second landing architecture, and Meta CAPI conversion plumbing to fill upcoming technical batches in 30 days.

102 Qualified Inquiries
30-Day Turnaround
₹42 Average Cost/Inquiry
3.4x Batch Enrollment ROAS
Client MechEase CAD/CAM Mechanical Engineering & Design Training
Program Engage30 Engine 10 Videos + Landing Flow + Meta CAPI
Turnaround 30 Days Production to Active Inbound Leads
Tracking 100% Attributed GA4 + Server Meta CAPI + WhatsApp
Executive Summary: MechEase was burning marketing spend on static social media flyers that failed to explain complex CAD/CAM software curriculum. With Engage30, gaverify scripted and produced 10 modular video assets, launched a sub-second syllabus landing flow, and configured server-side Meta CAPI tracking to deliver 102 verified inquiries in 30 days.
The Challenge

Before: High Ad Spend, Low Intent, Unqualified Inquiries

Vocational training institutes face a unique bottleneck: prospective engineering students require proof of career outcomes, software depth, and syllabus clarity before enrolling. Static image ads failed to communicate value, resulting in high inquiry costs and low admissions conversion.

Static Flyer Ad Blindness

Generic banners on Instagram and Facebook failed to capture student attention and conveyed zero software depth.

High Counseling Friction

Counselors spent 30+ minutes per inquiry explaining basic course modules, pricing, and software versions repeatedly.

Zero Conversion Tracking

Inquiries arrived via uncontrolled WhatsApp links with no Meta Pixel or GA4 tracking to optimize ad spend.

High Cost Per Lead (CPL)

CPL exceeded ₹180 on static ads, with under 5% converting to in-person campus counseling or batch signups.

Slow Mobile Landing Page

Existing landing pages took over 5 seconds to load on mobile data, resulting in over 60% bounce rate before view.

Unpredictable Batch Sizes

Batch start dates were repeatedly delayed due to insufficient confirmed student registrations at month-end.

The Strategy

The Engage30 Solution: Video Proof + Frictionless Funnel

We implemented our 30-day turnkey video and conversion engine to replace static ads with high-value technical explainer assets and precision tracking.

01

10 Modular Explainer Videos

Scripted and filmed 10 focused videos breaking down SolidWorks, CATIA, AutoCAD, and CNC programming career roadmaps. Each video addressed one specific student concern (placements, portfolio creation, practical lab hours).

02

Sub-Second Mobile Landing Flow

Engineered a lightweight, static HTML/CSS course registration page that loads in under 700ms on 4G networks. Direct syllabus downloads gated by verified phone number and course interest.

03

Meta CAPI & Server-Side GA4 Plumbing

Configured Meta Conversions API (CAPI) and Google Tag Manager server container. Tracks button clicks, syllabus downloads, and WhatsApp redirects with 100% data reliability, bypassing iOS ad-blockers.

04

Localized Hyper-Targeted Ad Engine

Targeted final-year diploma and mechanical engineering students within a 25km radius of the training facility. Video views fed custom retargeting audiences for high-intent admissions counseling.

The Results

Verified 30-Day Outcomes: 102 Inquiries, ₹42 CPL

Within 30 days of launch, MechEase transformed its student acquisition from guesswork into a predictable admissions pipeline.

102 Verified Student Inquiries Generated in first 30 days across 3 core mechanical design courses.
₹42 Average Cost Per Lead Down from ₹180+ on previous static flyer campaigns (76% reduction).
28 Confirmed Batch Enrollments Direct classroom admissions confirmed within the 30-day cohort.
3.4x Return on Ad Spend (ROAS) Measured against collected student tuition fees within month one.
"Before Engage30, we were wasting money on flyer ads that brought uninterested clicks. The 10 explainer videos gaverify created answered our students' questions before they even walked in. Our counselors closed admissions in half the time because students had already watched our syllabus breakdowns."
Director of Admissions MechEase CAD/CAM Training Institute

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